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Market Management

In addition to advertising in the main markets of Germany, Italy, Austria and Switzerland it is the objective of South Tyrol Marketing (SMG) to open up new markets. The new markets currently include the United Kingdom, the Netherlands, Belgium, Poland, the Czech Republic and Russia.

To that end, promotional activity ranging from web marketing to TV and radio campaigns to public relations work is carried out on the various markets throughout the course of the year.

 

United Kingdom

The proportion of British guests in South Tyrol is relation to total overnight stays is currently 0.6% with an average length of...
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Czech Republic

SMG has been marketing in the Czech Republic since the winter of 2005/2006. The budget is earmarked primarily for the winter...
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Switzerland

“South Tyrol offers a contrast-rich symbiosis of Alpine and Mediterranean, spontaneity and reliability, nature and culture.” This...
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Russia

In the winter of 2014/2015, SMG first introduced a separate budget for market development in Russia. The marketing focuses mainly...
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Poland

Due to an interest in skiing, the winter Polish market is strongly targeted. Development of the Polish market began in the winter...
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Austria

“South Tyrol offers a contrast-rich symbiosis of Alpine and Mediterranean, spontaneity and reliability, nature and culture.” This...
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Netherlands

SMG has been working on the Dutch market since 2003. The media target group comprises tourists between 40 and 60 years old with a...
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Italy

“South Tyrol offers a contrast-rich symbiosis of Alpine and Mediterranean, spontaneity and reliability, nature and culture.” This...
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Germany

“South Tyrol offers a contrast-rich symbiosis of Alpine and Mediterranean, spontaneity and reliability, nature and culture.” This...
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Belgium

In Belgium, the marketing focuses on the Flemish segment. SMG has been working on this target market since 2003. The media target...
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